Original Source: Sales Hacker
The battle of channel sales vs direct sales has been a long-heralded debate especially when an organization wants to set their footprints into a new market, so I’m going to break down the pros and cons of each, as well as how to balance a combination of both for your sales strategy.
Finding the right mix between direct and indirect sales channels heavily depends on the product or service you are offering.
Breaking Down The Sales Process: Pros & Cons
On a high level, there are two main sales channels: Direct and Indirect.
Within these main channels, you may have different revenue streams – new sales (acquiring new customers), up-sell (selling more of the same type of products or services to existing customers) and cross-sell (selling different products or services to existing clients) that will require different tactics.
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