Certified Sales Executive

Certified Sales Executive Professional Course

Communication is a critical component of successful sales. A good sales rep knows how to connect with prospects, offer solutions, inspire trust, and close the sale. That’s why we’ve developed a sales certification course for executive professionals looking to improve their skills and their bottom line.

Why You Need This Course

Without key communication skills, sales reps may struggle to close sales and meet quotas. They may also struggle with confidence. Our Certified Sales Executive Professional Course gives you the skills you need to be an effective sales rep.

This course teaches the basics of communication from the beginning to the end of the sales process. You’ll learn best practices, tips, and tricks for the following:

  • Delivering sales presentations and demos.
  • Understanding the needs of your prospects and presenting appropriate solutions.
  • Conducting negotiations.
  • Handling objections.
  • Closing sales.
  • Identifying up-sell and cross-sell opportunities.

With these skills in hand, you can confidently step out to connect with prospects and close sales.


Module 1 - Ethical Sales Basic Code of Conduct

The first module covers the basic sales code of conduct. This includes ethical, legal, and professional requirements in sales.

Assessment Module = APACSMAL3M308

Module 2 - Prospecting

The second module covers methods and best practices for prospecting and generating new opportunities.

Assessment Module = APACSMAL3M303

Module 3 - Sales Presentation

In module 3, you’ll learn how to conduct sales presentations and demos.

Assessment Module: APACSMA L3M301

Module 4 - Maximizing deal value

In module 4, you’ll learn to identify opportunities for cross-selling and up-selling.

Assessment Module: APACSMA L3M304

Module 5 - Negotiation, Objection Handling and Closing

Module 5 covers the key skills of handling objections, negotiations, and closing sales.

Assessment: APACSMA L3M302

Module 6 - Sales systems usage, Sales planning

Finally, you’ll learn to obtain and analyze key sales information. You’ll also learn about planning sales activities using technology and tools.

Assessment: APAC SMA L3305/6/7

Other Considerations

Exam Methodology

Assessments will be conducted after each module or an examiner will set up a separate time with you. Assessment methodology and details will be provided upon successful enrollment to the course.

Students going through Prior Learning Assessment will not have the advance notice of their assessment date. However, what is expected and the format of the assessment will be shared prior to the assessment date.


Students will receive a Certification in Professional Sales by Asia Pacific Sales & Marketing Academy upon completion and passing of all modules APAC SMA L3M301-308.

Students are eligible for an APS Diploma in Sales Professionalism [APS/301D] awarded by Association of Professional Sales, UK upon passing all modules. Certificate of Sales Professionalism will be issued for completion of APACSMA L3M301-304. There will be an additional fee of USD 800 for this certification.


You will receive 37 Total Credits for your APS Diploma upon successful completion of this course.

What happens after I have taken the exam?

Assessments will be recorded and submitted for review by APAC SMA Education Team. You will be notified of the results by email within 4 weeks of the assessment.

Results are final and no disputes are entertained. Students will be informed of areas they can improve prior to re-assessment. Students wishing to retake the assessment can do so for USD 500. You can discuss retaking a particular module with APACSMA.

Students who have passed will receive an e-Cert which they can print.

Your APS Diploma takes a minimum of 8 weeks for grading and certification processing is required. You will receive further details on this via email.

Next Recommended Progression

Certification in Sales Management by APAC SMA is the recommended next course to upgrade from Individual sales contributor to sales team manager.

Sales professionals can consider the Certificate/Diploma in Advanced Sales Professionalism, which covers sales team management fundamentals.

Certified Sales Executive


All prices quoted are in USD.

Earners of this Certified Sales Executive certification will learn essential soft skills around the basic of sales communication, customer championship, building trust & rapport, negotiating basics, handling objections, prospecting basics, conducting macro & micro market analysis, develop competitive winning strategies, value positioning, delivery of sales presentation & demos, sales technologies, B2B/B2C/B2G procurement process management, identify up-sell & cross-sell opportunities. This online sales certification course is a product of APACSMA!


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