Inside Sales | APACSMA

Award-Winning Certified Inside Sales Professional Certification

This inside sales training course is a perfect choice for Business Development Reps, Sales Development Reps, Sales Executives, and Account Managers and anyone who wants to master telesales skills. 

Do you want to get ahead? Are you looking to make more money and create a successful career, not just another job? APACSMA has the solution for you.

This sales certification course is designed to help every sales individual develop or improve the latest sales skills, trends, techniques, and best practices. This will create a basic strong foundation for Inside Sales competencies and skills that will help you increase your sales numbers, establish you as a sales leader, and spur professional growth. This offering is one of the foundational sales certifications offered by APACSMA.

Why You Want This Sales Certification:

Sales is based on performance, and performance is based on the skills you have to get the job done. Without these skills, you will get left behind, and others will advance ahead of you. Honing your skills and training in inside sales best practices will not only help increase your sales, but it also puts you in a better position for job growth and career opportunities. APAC SMA will help position you for a better, higher-paying sales career.

The Inside Sales Professional Training Course:

The online course to become a Certified Inside Sales Professional consists of 10 individual courses along with a final exam which is optional. Each of these modules builds on the other and will help you gain and grasp knowledge and obtain skills that will build up to make a strong and knowledgeable Inside Sales professional. Sales certifications such as this one will designate the individual as a highly-qualified candidate for an inside sales position.

Course 1. Introduction to Inside Sales and the Profession

The objectives of Course 1 are to familiarize you with the CISP® program and learning methods, identify many of the unique attributes associated with an Inside Sales Professional, and introduce the AA-ISP Code of Ethics. As the profession of Inside Sales continues to grow and take on increased significance, the AA-ISP feels it is important to establish and maintain a Code of Ethics to ensure professional standards for Inside Sales are adopted and maintained.

Course 2. Business 101 and The Sales Process

In this course, applicants will review the basics of business, how functional areas operate, how companies typically procure products/services and the common steps of a sales process.

Course 3: Research and Preparation

This module explores how to find contact information and other information specific to your targeted organization and individual. It also describes key call metrics for successful prospecting.

Course 4: Components of a Successful Prospecting Call

In this course, students review the components of a successful first call to a prospect, commonly referred to as the Prospecting Call, cold call, or warm call. This course will include the following:

  • Knowledge and skills required to conduct an effective Prospecting Call
  • Ways to move to the Discovery and Qualification phase
  • Decision criteria for where to move the prospect next, i.e. virtual or face-to-face meeting, a referral to another more appropriate executive, email follow-up, or a future scheduled call based on needs and timing
Course 5: Discovery and Qualification

In this course, students will develop and confirm a thorough understanding of a prospect’s situation, needs, challenges, and any processes in the purchasing decision. In addition, this course will provide the following:

  • Assessment tools for understanding the needs of the prospect
  • Ways to “qualify” the prospect by determining if there is a match for product/services
  • Methods to assess the probability of closing a sale and the appropriate next steps to take in the sales process
Course 6: Presenting a Solution

In this course, students will learn how to properly prepare and present a compelling solution and, if appropriate, submit an initial proposal using some of the following skills:

  • Presenting a solution via the phone or “virtually”
  • Discussing and demonstrating the products and solutions relative to the prospect’s specific needs
  • Gaining agreement on specific key benefits
  • Asking for the sale
Course 7: Objection Handling

In this course, students will properly prepare to address the prospect’s objections, and then advance the sale process. The student will learn to determine if the objection has a resolution or is in fact an obstacle that cannot be solved, and should therefore end the sales process.

Course 8: Closing

In this course, the student identifies ways to gain commitment and earn a signed agreement.

Course 9: Email and Voicemail

Inside Sales Professionals rely heavily on both voicemails and e-mails to communicate to prospects and clients. This course will outline the most effective ways to accomplish written communications and voicemails.

Course 10: Territory, Account and Channel Management

In this course, best practices for account and channel management are discussed. The primary objective of this course is to share skills for practicing outstanding customer service, and pro-active communications during the account management and channel management process.

Course 11: CISP® Final Examination Preparation & Scheduling

The Final Examination overview will help the CISP candidate effectively prepare for the final examination. The final exam grading outline is examined along with a recorded example of an effective “live” role play. Course 11 will get CISP students ready to take their final exam.

Frequently Asked Questions

Q1. Is there an exam for the CISP course?

a. Yes. There will be a live sales role-play conducted virtually by an Auditor.

Q2. How long can I access the platform?

a. Sales professionals opting for the CISP course can access the platform for a duration of one year

Q3. Duration of the course?

a. This is self-paced. Depending on the time the student invest, you can complete this program within 2-4 or 6 weeks.

Q4. Is this certification recognized globally?

a. Yes. This is supported by both APACSMA and The Global Inside Sales Association. This sales certification is recognized by most Inside Sales Organizations.

Q5. What is the cost?

a. See our product cart.

Q6. When is the class for the CISP course starting?

a. This is a self-paced online training program, which means as soon as payment is made and you are enrolled you will be informed of your orientation with your live instructor virtually. You will get a User ID and password and you can start whenever you are ready. Your progress will be tracked by your instructor.

Benefits of becoming a Certified Inside Sales Professional:

  • Learn industry standards and best practices
  • Stay up-to-date with the latest industry advancement
  • Advance your career
  • Show your proactive approach to professional development
  • Raise the bar in your organization
  • Get noticed and praised by your superiors
  • Close more wins than ever before

This course will help you:

  • Learn industry standards and best practices
  • Stay up-to-date with the latest industry advancement
  • Advance your career
  • Show your proactive approach to professional development
  • Raise the bar in your organization
  • Get noticed and praised by your superiors
  • Close more wins than ever before

Certified Inside Sales Professional + 4 Coaching Sessions


All prices quoted are in USD.

Sales professionals with this Inside Sales Professional certification will acquire essential competencies along with tactical sales skills that are highly required in the industry nowadays. This inside sales training will help individuals acquire and master the skills to identify target accounts and customers, research, prospect, call discovery and qualification, present solutions, handle objections, handling voicemails, learning email etiquette, winning meeting strategies, effective channel management, and the basics of territory and account management.

Additional information

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