Certified Digital Marketing Leader

In this highly focused program, you will learn how to leverage innovative
strategies to gain a competitive advantage for your current or future
organization. This practitioner-led programme is delivered by high-caliber
digital marketing experts equipped with the most up-to-date tools, trends, and
practical insights within the industry.
You will be taught the latest techniques, channels and tools to build and
implement best practice digital marketing campaigns. The program is assessed
through two assignments, which provide you with the opportunity to apply
what you have learned and produce a comprehensive digital marketing

More details available below. Please contact our admissions team at dmi@apacsma.com if you have further queries about the admission requirements.

Admission Criteria

Admission Criteria

To apply for this certification, you must meet the following requirements:

  1. A third-level honors degree (min second class honors) in either business/
    commerce/marketing and a minimum of 2 years’ relevant work experience.
    Significant and relevant work experience (minimum 2 years).
    All applicants must demonstrate an interest in and aptitude for digital
  2. Applicants may be subject to interview.
  3. If English is not your first language, you must have a minimum IELTS level 6.0 or equivalent.
Stream 1: Communications and Consumer

Mastering the key tenets of strategic management is essential training for any digital leader. The Communications and Consumer Stream will expand your knowledge of the digital strategy development and planning process, allowing you to create digital campaigns that stand up to the rigor and scrutiny of boardroom level decision making.

You will learn how to identify the best digital strategy to advance your business
strategies, including basic, integration, and defensive strategies and to produce
insightful C-level reports on your digital activities.

Topics Covered:

  • The Digital Marketing Institute 3i
    Methodology and Framework
  • Business Strategy Considerations
  • Strategy Objectives
  • Business Value Proposition
  • Management Reporting
  • Strategic Management
  • C-level Reporting
  • Strategy Improvement
  • Legal Regulations
Stream 2: Social Media Marketing

Social networks have grown to become one of the primary communication channels on the internet. Conversations about your brand and industry are taking place online continuously, with or without your engagement. Learning how to be part of that conversation and how to positively influence it to build brand credibility and grow your business is essential.
The social media stream will give you an invaluable understanding of how to monitor, analyze, manage and evaluate your social media marketing efforts and budgetary spend.

Topics Include:

  • Social Research
  • Content Creation
  • Content Outreach
  • Facebook
  • Twitter
  • LinkedIn
  • Social Apps
  • Social Video
  • Marketing Automation
  • Social Media Strategy and Planning
Module 3: Search Marketing

Search marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find information and inform their purchasing decisions. This stream gives you all the skills you need to build effective search marketing campaigns that convert. Students will gain an intricate knowledge of all search disciplines from Search Engine Optimization (SEO) to Pay-Per-Click (PPC) advertising and analytics.

Topics Include:

  • Introduction to Search Marketing
  • SEO – Setup
  • SEO – Content
  • SEO – Workshop
  • PPC Advertising – Search
  • PPC Advertising – Display Networks
  • PPC Advertising – Video
  • Analytics – Setup
  • Analytics – Applied
  • Search Strategy and Planning
Stream 4: eCommerce and Email

The eCommerce and Email stream will introduce you to the elements of a successful eCommerce website and the process of traffic generation. You will learn how to operate Customer Relationship Management (CRM) systems and leverage the power of analytics to understand and optimize your eCommerce model for maximum impact.

Through dynamic on-site content and effective emails, you will learn how to nurture your customer base and enhance their user experiences with a variety of industry standard tools. Finally, you will respond to a range of different case studies showing how the level of customer service affects an eCommerce business in an industry where trust is key to the purchasing decision.

Topics Include:

  • Conversion Rate Optimization
  • Business Model and Value
  • Proposition
  • Logistics and Warehousing
  • Marketing Techniques and
  • Sales Tactics
  • Inventory Management
  • Payment Methods and eCommerce
  • Transactions
  • Email Data Management
  • Linking, Calls-To-Action and Social
  • Growing Your Database and
    Building Your Subscriber List
  • Laws and Privacy Policies
Stream 5: Mobile Marketing

With nearly 60% of users opting to search from mobile devices, it’s no surprise that mobile is one of the fastest growing disciplines within digital marketing.
The Mobile Marketing stream will equip you with the practical skills needed to excel as a mobile marketing specialist and harness the unique power and connectivity of mobile marketing. Most importantly, it provides you with the opportunity to engage and transact with your target audience in a relevant and meaningful way based on the context of mobile.

Topics Include:

  • Mobile Foundation
  • Mobile Apps & Games
  • Mobile Messaging
  • Mobile Advertising
Stream 6: Strategy

The Strategy stream will help you to consolidate the essential skills you need to create well-measured digital strategies that convert and establish yourself as an advanced digital strategist.

You will be ready to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making. Your understanding of the theory and practical application of digital strategy will allow you to implement a powerful marketing mix that sustains customer engagement and increases sales.

Topics Include:

  • Emerging Trends in Social Customer
  • Social Customer Service Strategy
  • Budget Objectives and Timeframes
  • Budget Forecasting
  • Internet of Things (IoT)
  • Data Visualization
  • Building an Effective Team
  • Motivating Your Team
  • Benchmarking
  • SWOT Analysis and SM
Program Assessment

Becoming a Certified Digital Marketing Leader involves the completion of
two 5,000 word assessments; a digital marketing research paper and a digital
marketing strategy document.

These assignments are designed to offer you the opportunity to produce a
meaningful and grounded digital marketing campaign, from conception to
completion, focused on a real-world business.

Global Digital Marketing and Localization Certification
Authorized Academic Partner Provider

Interested in learning more?

Already made up your mind?

 Did you know that there is a global shortage of good digital marketing leaders? Do you also know that digital marketing knowledge will be the highest paid profession in years to come?

On obtaining this certification, you will be able to:

Through dynamic lectures and case studies you will gain exposure to the latest
techniques and tools to improve your digital marketing and brand-building
efforts. You will graduate with all the skills you need to confidently deliver first
class digital marketing strategies for your own company or your organization.

Become Globally Recognized Digital Marketing Leader Today. Register Now:

Certified Digital Marketing Leader [Postgraduate Program]


All prices quoted are in USD.

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