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As traditional selling methods are no longer enough to sustain success, digital tools and techniques have become an essential component of any modern sales professional’s arsenal.
To adapt to this change in the sales environment along with preparing an individual to advance in their current and future position, APACSMA has designed a professional social selling in align with global sales standards that can make a difference.
Aligned with industry and designed by experts, this program provides a globally recognized certification that can benefit any modern seller. Covered within this program are the core essentials of B2B social selling including polishing individual’s business branding, digital sales messaging, content planning, sales engagement, multi channel sales management, building and leading communities of interest, managing and nuturing sales relationships.
There are 5 stages in this program – taking you from the very basics to proper set up, launch and execution. It is broken up into 5 stages with every step leading to the next advancing the phase and social selling process. There will be actionable steps involved which will be coached and audited as part of the program expectation.
The guided selling platform will include step by step guidance to engage with your customer more effectively by enabling social selling strategies which are super easy for the user to learn, follow and apply.
Leverage your social networks to attract the right prospects, to build trusted relationships and to achieve your sales targets. We’ll help you to connect with your audience on a deeper level and to leverage your social presence.
The Fundamentals of Social Selling module will demonstrate the value of social selling and how incorporating digital techniques into the sales process can enhance your performance.
The module will enable you to understand how the buying process has changed over the past 10 years and its impact on traditional selling methods.
It will also explore social networks and the value of your personal brand online. On completion, you will have a fundamental understanding of the key concepts of social selling and know the value of integrating digital tools into your sales process.
This module will help you understand how to use social research to build accurate personas for your target sector(s), attract the ideal prospects by making sure they find you easily by using digital and social techniques. It will ensure you appear in their social network feeds, rank highly in search results and how to anticipate the needs of your target audience for informative, educational social content.
In addition, you will know how to create and curate content for social selling and match the right content with the right channels. It will also help you build your network within the buyer community, analyze content engagement and refine.
It will explore the most relevant conversations and behavior to help you set the scene for more contextual and personalized engagement with your targeted prospects.
By using research and social intelligence, you will be able to leverage your network effectively to inform a more contextual and personalized engagement process.
The Increasing Engagement module will explore the needs and motivations of buyers and show you how to provide the right value-add content to build trust with potential and existing customers.
It will help you understand buyer behavior on social networks and curate content through insight into your buyers to engage prospects.
By the end of this module, you will know how to analyze and make sense of
content to provide insights for customers.
In addition, you will be able to share content to build stronger relationships
and engagement at all stages of the sales funnel.
An essential and sometimes tricky part of the sales process, this module will show you how to use social to convert and retain customers so that you ultimately increase revenues.
It will help you to strengthen relationships with buyers in your network, use social to encourage direct engagement and increase conversions using a range of social/digital tools and techniques.
By the end of the Closing and Retaining module, you will be able to identify when to upsell and cross-sell using digital tools and platforms.
In addition, you will retain and build deeper post-sales relationships using
social account management techniques.
Building, leading and leveraging communities of interest is a very important part of the program. Using tactics and knowledge acquired through other modules, this stage guides you in leveraging your thought leadership and sales skills to engage within and outside via multi-channel engagement.
It will help you to strengthen relationships with buyers in your network, use social to encourage direct engagement, and increase conversions using a range of social/digital tools and techniques.
Companies and sellers have benefited from leads identification, new business engagement, cross-sell, and up-sell opportunities. In addition, you will retain and build deeper relationships with communities building techniques.
There integrated assignments as part of the program and there will be 2 integrated audits to test the knowledge and performance of the students.
Did you know that 99% of graduates have improved close minimum 80% and above SSI improvement scores and more engagement after this course?