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Best Award Winning Certified Social Selling Specialist Online Course
In today’s world, traditional sales methods are no longer enough. A successful salesperson must excel at social selling.
Why is Social Selling Important?
Social selling means using social media platforms to increase reach, facilitate sales prospecting, and promote sales. And with so many people using social media, it’s the obvious place to focus on if you want to improve your sales.
Plus, with the advent of COVID-19, leveraging online tools for sales is more important than ever. Whether they’re working from home or the office, you’ll have their attention. You can connect with clients seamlessly as they respond to the pandemic in their area.
Social selling benefits include:
- Increased reach
- Multi-channel engagement
- Shorter conversion times
- Increased conversion rates
- Improved relationships
- And more!
Leveraging Social Platforms to Improve Sales
Unfortunately, while most people know how to post to platforms like LinkedIn, they don’t yet understand how to leverage social media to make sales. Social selling is more than posting pictures and ads. It involves creating an effective, branded online presence, connecting in meaningful ways with potential leads, adding value, and moving the conversation to close.
Ask yourself, do you understand the power of social media in the sales process? Is your company leveraging social selling? If not, it’s time to learn exactly how.
Our award-winning Certified Social Selling Specialist course will help you adapt to the ever-changing landscape of social selling.
About the CSSS Course
Aligned with industry and designed by experts, this program provides globally-recognized certification that can benefit any modern seller. Covered within this program are the core essentials of B2B social selling including polishing an individual’s business branding, digital sales messaging, content planning, sales engagement, multi-channel sales management, building and leading communities, and managing and nurturing sales relationships.
In addition, the course will cover:
- Creating an effective profile
- Building a network
- Engaging contacts
- Do’s and dont’s of the first contact
- Leveraging community
- Conducting sales conversations
- Sales handover
- Nurturing relationships
You’ll also get:
- An easy reference guide
- Extensive LinkedIn Audits at the beginning and end of the course, including a profile audit, network engagement audit, and sales engagement audit.
- Proof of SSI Score increase of minimum 20 scores
About the Audit
The Certified Social Selling Specialist LinkedIn Audit evaluates three key aspects of your LinkedIn presence: your profile, your content, and your engagement.
Profile
- Does your profile demonstrate who you are, what you do, who you do it for, and the benefits they will receive from working with you?
- Does your profile include a quality picture and a banner picture?
- Does your profile include and effective headline and summary?
Content
- Have you posted effective content?
- Have you engaged effectively with others?
- Have you liked and commented on the content of others?
Sales Engagement
- Are you using the platform for effective sales engagement?
- What does your sales approach look like?
What You’ll Learn
This 5-module course takes you through the ins and outs of social selling from beginning to end. It offers step-by-step instruction to help you engage with your customer using social platforms. Each module includes actionable steps and assessments required for certification.
Certified Social Selling Specialist Coursework
Guided Social Selling Platform
The guided selling platform includes step by step guidance to engage with your customer more effectively. It enables easy to learn social selling strategies. With this platform, you can leverage your social networks to attract the right prospects, improve sales prospecting, build trusted relationships, and achieve your sales targets. We’ll help you to connect with your audience on a deeper level and to leverage your social presence.
Stage 1: Fundamentals of Social Selling
This module shows how the buying process has changed over the past 10 years and the impact that change has had on traditional selling methods. It demonstrates the value of both social selling and incorporating digital techniques into the sales process.
It also explores social networks and the value of your personal online brand.
On completion, you will have a fundamental understanding of the key concepts of social selling and the value of integrating digital tools into your sales process.
Stage 2: Finding, Targeting and Attracting Prospects
This module teaches you how to use social research to build accurate personas for your target sector(s), attract the ideal prospects by ensuring you appear in their social network feeds, rank highly in search results using digital and social techniques. It will cover how to anticipate the needs of your target audience so you can provide informative, educational social content.
In addition, it teaches you how to create and curate content for social selling and match the right content with the right channels. It will also help you build your network within the buyer community, and analyze and refine content engagement.
It will explore the most relevant conversations and behavior to help you set the scene for more contextual and personalized engagement with your targeted prospects.
By using research and social intelligence, you will be able to leverage your network effectively to inform a more contextual and personalized engagement process.
Stage 3: Increasing Engagement
This module explores the needs and motivations of buyers and shows you how to provide the right value-added content to build trust with potential and existing customers.
It will help you understand buyer behavior on social networks and curate content through insight into your buyers to engage prospects.
By the end of this module, you will know how to analyze and make sense of content to provide insights for customers.
In addition, you will be able to share content to build stronger relationships and engagement at all stages of the sales funnel.
Stage 4: Closing and Retaining
Closing and retaining is an essential and sometimes tricky part of the sales process. This module will show you how to use social platforms to convert and retain customers and ultimately increase revenue.
It will help you to strengthen relationships with buyers in your network, use social platforms to encourage direct engagement, and increase conversions using a range of social and digital tools and techniques.
By the end, you will be able to identify when to upsell and cross-sell using digital tools and platforms.
In addition, you will retain and build deeper post-sales relationships using social account management techniques.
Stage 5: Building and Leveraging Communities
Building, leading, and leveraging communities of interest is very important. Using tactics and knowledge acquired through other modules, this stage guides you in leveraging your thought leadership and sales skills to engage within and outside via multi-channel engagement.
It will help you strengthen relationships with buyers in your network, use social platforms to encourage direct engagement, and increase conversions using a range of social and digital tools and techniques. In addition, you will build and retain deeper relationships with community-building techniques.
Assessment and Audit
The program includes integrated assignments and two integrated audits to test your knowledge and performance.
Frequently Asked Questions
Q1. Is there an exam for the Certified Social Selling Specialist course?
a. Yes
Q2. How long can I access the platform?
a. Sales professionals opting for the CSSS course can access the platform for a duration of one year.
Q3. Duration of the course?
This is self-paced. Depending on the amount of time the student invests, you can complete this program within 6 weeks.
Q4. Is this certification recognized globally?
a. Yes. This sales certification is recognized by most Inside Sales Organizations.
Q5. What is the cost?
a. See our product cart.
Q6. When is the class for the Certified Social Selling Specialist course starting?
This is a self-paced online training program, which means as soon as payment is made you are enrolled. You will get a User ID and password and you can start whenever you are ready. Your progress will be tracked by your instructor.
Did you know that 99% of graduates have improved close minimum 80% and above SSI improvement scores and more engagement after this course?
As a Certified Social Selling Professional, you will be able to:
- Acquire more qualified prospects
- Reduce lead times and nurture leads more effectively
- Achieve a more balanced pipeline
- Increase conversion rates
- Develop online branding by creating and promoting relevant content
- Build solid relationships online
- Increase client satisfaction
- Increase repeat business
- Adapt tone, style, and type of content based on your target audience
- Optimize territory and pipeline analysis and defined growth strategies
- Maximize the impact of social selling
- Lead the implementation of a social selling strategy in your organization
Certified Social Selling Specialist
$4,300.00
All prices quoted are in USD.
This price is equivalent to SGD 6000.
*Please note that Singapore companies are eligible to claim up to 70-90% x 2 [two] months’ salary with extra training fee subsidy.
Successful completion of the Certified Social Selling Specialist program teaches you the importance of social selling, the keys to building trust, how to identify target profiles, how to build a trusted online professional profile, the art of content development, how to share valuable content to target audiences, social engagement, online prospecting, how to build, manage and grow relationships through multi-channel platforms, and how to increase revenue through social selling. The CSSS online sales certification course is a product of APACSMA!
This purchase includes the guided selling tool license for 2 months, 4 coaching, audit, and certification. The guided selling platform will include step by step guidance which is super easy for the user to learn, follow and apply. For further support, our support team will be available to guide.
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