As traditional selling methods are no longer enough to sustain success, digital tools and techniques have become an essential component of any modern sales professional’s arsenal.
To adapt to this change in the sales environment along with progressing an individual’s current and future careers, the Digital Marketing Institute has designed a professional digital and social selling certification that can make a difference.
Aligned with industry and designed by experts, this program provides a globally recognized certification that can benefit any modern seller. Covered within this program are the core essentials of digital and social selling including Digital Sales Messaging, Integration & Strategy, Social Content, Social Account Management, Digital Sales Leadership and much more.
There are ten modules in this program: taking you from the very basics to proper integration and practical usage.
The Fundamentals of Social Selling module will demonstrate the value of social selling and how incorporating digital techniques into the sales process can enhance your performance.
The module will enable you to understand how the buying process has changed over the past 10 years and its impact on traditional selling methods.
It will also explore social networks and the value of your personal brand online.
On completion, you will have a fundamental understanding of the key concepts of social selling and know the value of integrating digital tools into your sales process.
This module will help you understand how to use social research to build accurate personas for your target sector(s).
It will explore the most relevant conversations and behavior to help you set the scene for more contextual and personalized engagement with your target -prospects.
You will learn how to craft and refine customer personas for target sectors and conduct research to identify businesses you should be targeting. In addition, you will know how to use social intelligence and social listening to monitor online interactions and digital behavior.
By using research and social intelligence, you will be able to leverage your network effectively to inform a more contextual and personalized engagement process.
This module will help you attract the ideal prospects by making sure they find you easily by using digital and social techniques. It will ensure you appear in their social network feeds and rank highly in search results.
Through the Attracting Customers module, you will understand how to anticipate the needs of your target audience for informative, educational social content.
In addition, you will know how to create and curate content for social selling and match the right content with the right channels. It will also help you build your network within the buyer community, analyze content engagement and refine.
The Increasing Engagement module will explore the needs and motivations of buyers and show you how to provide the right value-add content to build trust with potential and existing customers.
It will help you understand buyer behavior on social networks and curate content through insight into your buyers to engage prospects.
By the end of this module, you will know how to analyze and make sense of
content to provide insights for customers.
In addition, you will be able to share content to build stronger relationships
and engagement at all stages of the sales funnel.
An essential and sometimes tricky part of the sales process, this module will show you how to use social to convert and retain customers so that you ultimately increase revenues.
It will help you to strengthen relationships with buyers in your network, use social to encourage direct engagement and increase conversions using a range of social/digital tools and techniques.
By the end of the Closing and Retaining module, you will be able to identify when to upsell and cross-sell using digital tools and platforms.
In addition, you will retain and build deeper post-sales relationships using
social account management techniques.
The assessment is based on a formal computer-based examination that will measure an individuals’ knowledge and digital marketing proficiency following completion of the program.
The duration of the exam is 180 minutes.
A range of different question formats are used including Text based Multiple Choice; Imagebased Multiple Choice, Matching and Hot Spot questions.
Our computer-based examinations are delivered through the Pearson VUE test center network which comprises over 5,200 centers in 180 countries. We choose to deliver our exams through Pearson VUE as it provides students with a quality, consistent examination, no matter where they are in the world.
Did you know that 81% of graduates have been promoted since completing our digital selling course?
On becoming a Certified Digital and Social Selling Specialist, you will be able to:
• Acquire more qualified prospects
• Reduce lead times and nurture leads more effectively
• Achieve a more balanced pipeline
• Increase your conversion rate
• Develop your online brand by creating and promoting relevant content
• Build solid relationships online, ensuring client satisfaction and repeat business
• Adapt the tone, style and type of your content based on your target audience
• Optimize territory and pipeline analysis and define growth strategies
• Maximize the impact of your digital & social selling with the use of CRM tools, digital tools and social media platforms
• Understand how to lead the implementation of a digital sales strategy in your organization
Certified Digital & Social Sales Specialist
All prices are in USD.