Certified Customer Engagement & Social Selling Professional + Guided Selling Platform

As traditional selling methods are no longer enough to sustain success, digital tools and techniques have become an essential component of any modern sales professional’s arsenal.

To adapt to this change in the sales environment along with progressing an individual’s current and future careers, the Digital Marketing Institute has designed a professional digital and social selling certification that can make a difference.

Aligned with industry and designed by experts, this program provides a globally recognized certification that can benefit any modern seller. Covered within this program are the core essentials of digital and social selling including Digital Sales Messaging, Integration & Strategy, Social Content, Social Account Management, Digital Sales Leadership and much more.


The Coursework:

There are ten modules in this program: taking you from the very basics to proper integration and practical usage.

Module 1: Fundamentals of Social Selling

The ‘high street’ is mutating into something very different. We get our inspiration on Insta and look for authority on Linkedin. Nowadays, when we think of the moment of purchase, many of us get twitchy keyboard fingers. Things just aren’t the same. They’re way better.

This module will cover how the buying journey has taken a whole new, faster and more amazing route within the past ten years and how this means new and awesome selling potential in markets you have yet to tap. Learn how the social networks function as giant and powerful collective minds which need to hum with your message and influence, and how online, the personal brand is king. Also, how to integrate digital sales tools, what is social selling, stages of the sale and how ROI tots up (nicely) in this dynamic new world.

Module 2: The Art of Targeting

Now close your eyes and imagine your perfect target.

Who are they? How do they think and what kind of virtual haunts do they hang out in?

We’re going to give you the tools to find them – lots and lots of them.

Of course, you may also need to do a little work on yourself. It’s about relevancy and context, putting your brand out there at the right time and place so that you catch their eye. And then, the personal touch. Because connection is even more important on digital, not less. In this module you pick up vital and breath-taking techniques to reach across the internet, connect and keep the love alive with your customer.

  • Craft and refine target personaes – know thy target
  • Use social intelligence and social listening (sounds delightfully sinister but isn’t) to monitor online interactions and behavior. Know thy industry
  • Use research and even more social intelligence to help you show up at
    the right time, say the right things and follow through with a personalised service. It’s about context. And it also helps to know thyself
Module 3: Tools of Attraction

This is where things start to get really clever. Again, context and relevancy are the names of the game. Here we teach you techniques to make sure you show up in your target’s social feeds and pop high in search results. Of course, your
ideal target is a smart and interesting human being. So you can anticipate their need for informative, educational social content and make a subtle brand appearance at just the right moment. Create and curate content for social selling and give your brainchildren the best chance out there in the world by
choosing the right platform for them. Oh and let us not forget the power of community. Build a network of buyers who love your work.

And then, finally, do everything you’ve done again – only better – thanks to an analysis of content engagement. Consider yourself hot.

Module 4: Increasing Engagement

More deep psyche work here. This is a closer look at the needs and motivations of buyers so that you can add more value with content which truly speaks to them. Make them feel understood; make them feel known. (And they will indeed be known by you, as you will have been applying your bag of digital super-tricks to pick up valuable info about their hang outs, interests and behavior). Curate content that they desire to see. Analyze how best to satisfy. Build a lasting  rapport. Build trust. And mean it.

Module 5: Closing and Retaining

Here’s where the magic happens. In a process akin to alchemy, you transform hope and dreams (yours and theirs) into cool, hard coinage. Of course, this very special moment can be tricky. And is once ever enough?

This module covers how to keep building that buyer community and use social to engage and convert more with a whole cloudful of clever digital tools and techniques. Work out when to up-sell and cross-sell via tools and platforms. Leave your customers happy, and excited about their new relationship with you. And as ever, do reflect on what you’ve done (with analytics and  measurement tools comes self-knowledge).


The assessment is based on a formal computer-based examination that will measure an individuals’ knowledge and digital marketing proficiency following completion of the program.

The duration of the exam is 180 minutes.

A range of different question formats are used including Text based Multiple Choice;  Image based Multiple Choice, Matching and Hot Spot questions.

Our computer-based examinations are delivered through the Pearson VUE test center network which comprises over 5,200 centers in 180 countries. We choose to deliver our exams through Pearson VUE as it provides students with a quality, consistent examination, no matter where they are in the world.

Learning Methodology

‘No point learning new stuff in tired old formats’ – the clever new Immersive Learning Platform. The user experience is smooth, seamless and all about you. Let it make you smart and happy on desktop, mobile or tablet.

Here’s how the latest version walks the talk on new:

  • Short courses called DMI SPRINTS (Analytics, Content
    Marketing, GDPR, UX Essentials, CX Essentials, Graphic Design).
    They’re called sprints because this is efficient learning that takes
    you where you want to go – fast
  • Up to 60% more learning interactions
  • Bite-sized lessons (10-20 minutes)
  • PLUS MYDMI is a 360 degree learning environment.

Interested in learning more?

Enrol Now

Engage with your customer more effectively by enabling social selling strategies. Leveraging your social networks to attract the right prospects, to build trusted relationships and to achieve your sales target. We’ll help you to connect with your audience on a deeper level and to leverage your social presence.

You will be able to:

  • Establish your professional brand and target right prospects
  • Shorten your sales cycle and close deals more faster
  • Connect with your prospect in a effective way and build a trusting relationship

 Did you know that 81% of graduates have been promoted since completing our digital selling course?

Certified Customer Engagement & Social Selling Professional + Guided Selling Platform


All prices are in SGD.

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Additional information


1 Year AAISP Membership, Ethical Exam Registration, 3 Months On-the-Job Training & Coaching, Exam Fees and Full Claims Paperworks Support

• Acquire more qualified prospects
• Reduce lead times and nurture leads more effectively
• Achieve a more balanced pipeline
• Increase your conversion rate
• Develop your online brand by creating and promoting relevant content
• Build solid relationships online, ensuring client satisfaction and repeat business
• Adapt the tone, style and type of your content based on your target audience
• Optimize territory and pipeline analysis and define growth strategies
Maximize the impact of your digital & social selling with the use of CRM tools, digital tools and social media platforms
• Understand how to lead the implementation of a digital sales strategy in your organization

Not sure if this is the right certification for you?

Contact us for a free consultation. 

APACSMA Singapore
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