CDMS – Certified Digital Marketing Specialist – Search

Search marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find what they are looking for

Knowing how to increase visibility of your brand and convert traffic from within search engines is crucial to nearly every business operating today. 

This specialist certification that can make a difference in your life. Industry aligned, it can help you stand out from the crowd and highlight your capabilities. It can boost your credibility. It can transform you into a search specialist. 

Become a leader in your industry by becoming a certified search professional.

Module 1: Introduction

Learn how the core search elements, including search engine optimization, pay-per-click advertising, and analytics, work together to drive targeted, high-converting traffic.

Module 2: SEO Setup

The SEO Setup module introduces you to the key concepts relating to Search Engine Optimization, how search engines work and the key components of Search Engine Results Pages (SERPs).

Module 3: SEO Content

Develop an understanding of the technical aspects of on-page optimization, enhance search traffic, and develop broader engagement levels across different digital marketing channels.

Module 4: SEO Workshop

The SEO Workshop provides a practical workshop on SEO. You will learn how to conduct a comprehensive SEO audit, to tweak your SEO strategy from both a technical and content aspect to improve your overall ranking.

Module 5: Paid Search

The Paid Search module introduces you to the fundamental concepts of PPC advertising. You’ll learn how to set up an AdWords account, interact with the AdWords interface and understand the AdWords hierarchy.

Module 6: Display Advertising

The Display Advertising module introduces you to the key performance indicators in display campaigns, including Click-Through-Rate (CTR), Conversion Rate, Average Cost-Per-Click (CPC) and Quality Score.

Module 7: Video Advertising

Explore Pay-Per-Click Video Advertising and investigate the opportunities for advertising provided through display networks, video hosting platforms, and mobile platforms with the Video Advertising module.

Module 8: Analytics Setup

The Analytics Setup module enables you to understand how to measure, monitor and optimize your website performance as well as your digital marketing campaigns for success.

Module 9: Applied Analytics

Taking your analytics knowledge to the next level, Applied Analytics will help you to develop your understanding of the more technical aspects of analytics such as goals, funnels and conversions.

Module 10: Strategy and Planning

The Strategy & Planning module will teach you how to devise an all-encompassing search strategy using the PROPEL strategy model. You will learn about the key components of a successful social strategy and ROI.

Certification Process

The assessment is based on a formal computer-based examination that will measure an individuals’ knowledge and digital marketing proficiency following completion of the program.

The duration of the exam is 180 minutes.

A range of different question formats are used including Text based Multiple Choice;  Imagebased Multiple Choice, Matching and Hot Spot questions.

Our computer-based examinations are delivered through the Pearson VUE test center network which comprises over 5,200 centers in 180 countries. We choose to deliver our exams through Pearson VUE as it provides students with a quality, consistent examination, no matter where they are in the world.

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 Did you know that 81% of graduates have been promoted since completing our digital marketing course?

Certified Digital Marketing Specialist – Search


All prices quoted are in USD.

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  • Understand where SEO sits in the wide Digital universe
  • Effectively implement on-page optimization
  • Optimize your website for both mobile and desktop
  • Improve your search ranking through on and off-site techniques
  • Setup, analyse and act upon results through a strong grasp of Analytics
  • Create strategic content for both on and off-site SEO
  • Expand your reach through Paid Advertising

Not sure if this is the right certification for you?

Contact us for a free consultation. 

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