Original Source: Digital Marketing Institute You use social media to provide value to prospects by answering questions, responding to comments and sharing content throughout the buying process – [...]
Original Source: Digital Marketing Institute CREATED VS CURATED CONTENT One way of engaging prospects with insights is to create some original content of your own: a blog post, a short guide or [...]
Original Source: Digital Marketing Institute STRENGTHENING RELATIONSHIPS A customer touchpoint is every time your prospective buyer engages with you or your business. For example, when a [...]
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