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Award Winning Sales Certifications, Courses & Corporate Training

APACSMA works in partnership with global industry bodies and organizations to develop industry sales standards, certifications and solutions for sales which covers the field, inside, digital, social, and Virtual.

Training and Certification

Training & Certifications

Universities and professional education organizations partner with us to develop new revenue-generating inside sales certificate and online education programs

Advisory and Services

Consulting and Services

Both start-ups and established enterprise businesses partner with us to develop inside sales and digital sales strategies and train employees for digital transformation success

Work With Global Expert

Work With Global Expert

Our network of B2B inside sales and digital sales experts, possess decades of experience to help clients enable inside sales and digital sales into their organisations

Automate Sales Motions

Automate Sales Motions

As your sales team strives to reach more of your target customers, social prospecting tools can help make the process both easier and more fun

Awards and Partnerships


Your Success is Our Success!

We audit your needs first before recommending solutions
We do the heavy lifting for you. That frees up your time to focus on critical things.
200 years of sales and business experience at your service
Industry backed partner - we are aligned to global sales standards.

Join the thousands of B2B inside sales and digital sales leaders who have benefited from engaging with the APACSMA.

Satisfied Stakeholders Review

  • I had the privilege to work with Zeenath on numerous campaigns and programs and appreciated her team spirit and ability to adapt to any situation in order to find solutions that would fit with requirements from disparate entities. I valued her knowledge of telemarketing and incorporated her advices and proposals into my own campaigns.

    Tifenn Dano Kwan Senior Director, Campaign Services, Strategy and Change Management, SAP ASIA Pte Ltd
  • I worked with Zeenath when I was Business Manager at Moduslink managing outsourced call centre for client Sun Microsystems. Zeenath trained my call centre staff for NSRS training and certification. I remember that Zeenath was very professional and very customer-oriented in managing the whole process.

    Rudy Fang
  • I have been a full-time contract instructor for 15 years.Let me say that in that time, I have NEVER seen training organisational details dealt with by anyone as efficiently, reliably or promptly as they have been by Zeena. She has found an incredible amount of work for me during this time where I'm finding it hard to get work from other organisations

    Chris Welsh Contract Instructor at Housley Communications Pty Ltd
  • The careful selection of this strategic partnership with Asia Pacific Sales & Marketing Academy (APAC SMA) to provide workshops and certifications to a suite of Sales [Digital Sales, Inside Sales, Channel Sales, and Retail Sales], Digital Marketing, Digital Transformation and Customer Experience focused specializations. APAC SMA provides the best in class accredited training programs delivered through experts making them a preferred sales training vendor among many organizations.

    Mr. Kao Beng Lee Executive Director, S'pore Professionals and Executive Cooperative
  • One of the most organized, impactful sales course. A must attend for inside sales members.

    Michelle Chan Dell EMC
  • I sought guidance from Zeenat to motivate and guide my inside sales team about the career prospects in the profession and the best practices. She did a great job during her interactions with young women from my team with varying backgrounds!

    Praveen Mokkapati Cadfem India
  • Led by Zeena, the most dedicated professional I have seen in this domain, APACSMA creates impactful inside sales professionals through its creatively crafted content and training process which can help them in their career progression.

    Abhijit Banerjee Decacorn VC
  • Zeenath is an effective trainer with a solid background in modern sales and marketing techniques. She exercises competence in client service, teambuilding, creativity & team effectiveness. Her spirited and innovative approach to training is filled with ideas and skills that transform employees into core assets.

    Umaiyal Muthusamy Microsoft
  • APAC SMA under Zeena's excellent leadership skills is proving to be one of the best education centres in APAC. She has also proved to be a great mentor providing direction and support. Kudos to her and the team.

    Sapnaa Team Leader, Teledirect
  • Zeenath as the leader for APACSMA is one who demonstrate by example. She is passionate in what she does, which is providing effective training, and is dependable when delivering what she promised. 

    Billy Chan Executive Director, Singapore Polytechnic
  • Ms Zeenath Kuraisha, APAC SMA's CEO and Chief Driver of visionary growth and development for her organisation, is one the rare breed of leaders possessing an unique combination of personal and professional leadership skills. Top most will be her Emotional Intelligence, critical thinking and complex problem solving, people management and service orientation skills. While being extremely driven to set and maintain high standards for herself and APAC SMA in producing job and digital future ready professionals , Ms Zeenath has an amazing ability to inspire because she cares for people and passionately loves what she does-transforming the lives of her graduates. Congratulations and keep up this drive to educate, empower and enrich individuals to excel and reach their fullest potential.

    Dr. Ramesh Tarani
  • APACSMA under the leadership of Zeenath and her team have championed the need for professionally qualified sales professionals across the world. We have been overwhelmed by their professionalism and competence to deliver sales qualifications across the entire region

    Ben Turner COO, Association of Professional Sales
  • I've had the pleasure of working with Zeena for over 2 years now. She has been a passionate inside sales professional with unparalleled knowledge about the subject. She has trained and consulted many happy professionals who are doing great in their professional lives. Her know how of how to convert leads to money is a much needed asset she has. Wishing her all the luck in her future endeavors.

    Dij Phukan CEO, Salesgasm
  • APAC SMA has demonstrated their experience and understanding about the Inside Sales set-up and training, which is highly appreciated.

    M P Narayanachar VP Sales, Denave
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