About us

Asia Pacific Sales & Marketing Academy is a premium, personalized strategic sales advisory cum sales academy.

We specialize in enabling and enhancing your sales team performance, market share, revenue share and retaining satisfied customers.


Our network includes Association of Professional Sales, Digital Marketing and Institute of Ireland, AA-ISP Global Inside Sales Association, Women Sales Pro, Enterprise Sales backed by experts and world-class board members.

Aside from these, we have a panel of international and local subject matters experts in sales and marketing who are highly sought after professionals in their respective industry.


3 BUs to support Sales Organizations Pain - (a) Strategic Sales Set=Up and Process Advisory, (b) Sales Academy offering sales and digital marketing certifications, accreditation and Centre for Sales Assessment with Association for Professional Sales, UK. (c) Inside Sales Business support services.

Our mission is to change the world to be a better place by developing more customer focused practices and behaviors. Our work keeps customer experience and customer needs at the core of everything we do.

What Makes Us Different

Deep Expertise In Inside Sales & Contact Centers

Hand-Picked Industry Subject Matter Experts

Unbiased Holistic Education


Best-In-Class Partnerships, Industry Accreditation & Certifications

One-Stop 360°
Sales Enabler

Meet our CEO Zeenath

Enabling Your Customer Experiences!


Satisfied Stakeholders Review

  • ‘Fantastic facilitation provided by APACSMA. You make it easy for us to ensure that everything runs smoothly. Very professional and very helpful; the service your company provides is top quality – from initial request for information and proposal to the execution of the activity and de-brief. You are active listeners understanding our unique requirements and able to improvise when requested. Our team had a wonderful and memorable experience.’

    Sailaja Director of Operations, Lithan
  • Zeenath is a diligent, meticulous and programmatic colleague. Her substance in providing new ideas, thought leadership and also combining her strength of good planning with knowledge in the subject matter added to our team's performance in the SMB arena’

    Helen Selvanathan Director at Oracle Asia Pacific & Japan
  • It's been a pleasure to work with Zeenath. She works very hard to get the job done. She was very helpful to me and my team mates as we penetrating SMB market in ASEAN. Zeenath did an excellent and successful job of the projects she was assigned, and was a creative and productive business development manage

    Cesar Raharta Business Development & Channel Sales, Minitab
  • Zeenath's stint at Oracle as Business Development Manager for the Small & Midsize Market for Asia Pacific was marked with fast growth due to her marketing programs that targeted high-growth cities such as Cebu & Davao (my area of responsibility). I am thankful for her assistance and support in establishing Oracle Direct in the Philippines.

    Anthony Nicolas Oracle Direct in the Philippines
  • In her short stint at Oracle and working with our division, Zeenath demonstrated her keen insight and knowledge of the telesales model through execution of innovative programs. Some of her ideas and programs are paying rich dividends. It was a pleasure working with her and knowing her.

    Kaushal Veluri Director - Channels & Alliances at Citrix Systems
  • Indeed a person that I would like to work for & work with. A true human being & know how to extract potential from individuals. Miss working with her.... A truly woman of substance

    Sudarshan Shetty Head - Operations at Shetty Catering Services LLC
  • Zeenath approach is to balance the customer experience with the needs of the company in mind to deliver the best for both. Her balanced approach to taking care of business with the customer in the forefront makes her successful in all she does

    Ronnie Jones Customer Experience across APAC / ME / A
  • Zeena was a pleasure to work with. She helped drive important customer & partner focused initiatives to increase satisfaction and enhance the customer/partner experience. Zeena is very motivated, collaborative and resourceful.

    Jill Tracy Global Alliance Director at Microsoft
  • Zeenath is very professional and very dedicated to her work. She is also much focused and client centric, critical thinking and value add oriented. Additionally, she brings passion and energy to her projects which makes her an excellent person to work with

    Tiago Henriques Managing Consultant | International Telco, Strategy, Innovation, Marketing and Sales Group
  • I had the privilege to work with Zeenath on numerous campaigns and programs and appreciated her team spirit and ability to adapt to any situation in order to find solutions that would fit with requirements from disparate entities. I valued her knowledge of telemarketing and incorporated her advices and proposals into my own campaigns.

    Tifenn Dano Kwan Senior Director, Campaign Services, Strategy and Change Management, SAP ASIA Pte Ltd
  • I worked with Zeenath when I was Business Manager at Moduslink managing outsourced call centre for client Sun Microsystems. Zeenath trained my call centre staff for NSRS training and certification. I remember that Zeenath was very professional and very customer-oriented in managing the whole process.

    Rudy Fang
  • Ms Zeenath is very knowledgeable, highly experienced and really savvy. She can engage with people very easily. I had the privilege of attending a course conducted by her company and I was amazed at her deep knowledge during the course. She has demonstrated immense intelligence and she is definitely an expert in the field of sales and marketing. I benefitted tremendously from her training. Wishing her and her team at APAC SMA many more successes!

    Kumar Pillai S
  • One of the most organized, impactful sales course. A must attend for inside sales members.

    Michelle Chan Dell EMC
  • I sought guidance from Zeenat to motivate and guide my inside sales team about the career prospects in the profession and the best practices. She did a great job during her interactions with young women from my team with varying backgrounds!

    Praveen Mokkapati Cadfem India
  • Led by Zeena, the most dedicated professional I have seen in this domain, APACSMA creates impactful inside sales professionals through its creatively crafted content and training process which can help them in their career progression.

    Abhijit Banerjee Decacorn VC
  • Zeenath is an effective trainer with a solid background in modern sales and marketing techniques. She exercises competence in client service, teambuilding, creativity & team effectiveness. Her spirited and innovative approach to training is filled with ideas and skills that transform employees into core assets.

    Umaiyal Muthusamy Microsoft
  • APAC SMA under Zeena's excellent leadership skills is proving to be one of the best education centres in APAC. She has also proved to be a great mentor providing direction and support. Kudos to her and the team.

    Sapnaa Team Leader, Teledirect
  • Zeenath as the leader for APACSMA is one who demonstrate by example. She is passionate in what she does, which is providing effective training, and is dependable when delivering what she promised. 

    Billy Chan Executive Director, Singapore Polytechnic
  • APACSMA driven by Zeena's leadership is providing excellent service with motivation. Zeena was a good mentor all the time with effective training session. I believe her passion and spirit will impact more people in the world.

    Sang Ok Han, ISR Denave

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